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A message from our founder

If you're tired of chasing leads who aren't ready,
I built the solution for you.

I spent years watching brilliant women grow their businesses on referrals and hope, myself included. The turning point wasn't working harder. It was building an asset that qualified leads before the conversation even started. That's an assessment funnel. And on this free call, I'll show you exactly how one works for your business.

MG
Dr. Minnie Gupta
MBA, PhD  ·  Founder, The Conversion Method
Dr. Minnie Gupta — Founder, The Lead Generation Stategist Watch: ~60 sec
Free Strategy Call  ·  No Pitch. No Pressure.

The smartest thing
you can do for your
pipeline is book
this call.

On this free Assessment Funnel Strategy Call, you'll discover how a custom-built lead generation quiz funnel can qualify your ideal clients before they ever speak to you, fill your pipeline with warm, pre-sold prospects, and give you an asset that works whether you're running ads, posting organically, or doing nothing at all.

Get a custom assessment funnel built for your business, done entirely for you by Minnie

Qualify leads automatically so every conversation starts with someone who already understands your value

Run it with ads, organically, or both — plus get free access to the Lead Gen Strategist platform as a bonus

20
Founders
750
Leads Generated
5%
Avg Conversion Lift

Free Strategy Call  ·  No Pitch

Book your Assessment Funnel Strategy Call today.

The call is free. The strategy is real. No pitch, no pressure, no obligation.

"In less than a month, she helped me develop a client assessment that allows me to provide meaningful value to prospects before they even start doing business with me. Within just a few days, I was already generating well-qualified leads."

MA
Maria Azzurra Missinato, PhD
Coach · Consultant
Sound familiar?

You're not struggling because you're bad at business.
You're missing the asset.

01

Some months are full. Others are silent.

The feast-or-famine cycle isn't a mindset problem. It's a lead generation infrastructure problem. You never know where the next 10 qualified leads are coming from, so you can't plan, you can't breathe, and you definitely can't scale.

02

You're attracting the wrong people.

Freebie seekers. Tyre kickers. People who want to pick your brain but never pay for your time. Without a qualification system in place, every inquiry costs you energy and most of them lead nowhere.

03

You've tried the tactics. None of them stuck.

Cold DMs, funnels, email campaigns, paid ads. You've taken the courses. Bought the templates. Still piecing things together and hoping something finally converts. The problem was never effort. It was the absence of the right asset.

04

You want leads who already get it.

You don't want to spend your first call explaining what you do and why it matters. You want prospects who arrive pre-qualified, pre-educated, and ready to say yes, without you having to chase them or convince them first.

The real diagnosis

You don't have a visibility problem.
You have a qualification problem.

Most service providers are told to create more content, show up more, be more consistent. But content alone doesn't qualify anyone. It attracts attention. What converts that attention into clients is a system that filters, educates, and pre-sells before the first conversation.

An assessment funnel does exactly that. It's a custom-built lead generation quiz that identifies your ideal client, delivers immediate value, and qualifies them as a fit before they ever land on your calendar.

The result is a pipeline of people who already understand what you do, believe you can help them, and are ready to have a real conversation. No chasing. No convincing. No cold pitching.

That's the asset Minnie builds for you.
Done for you. Built to convert.
Qualify leads before they reach you
Your assessment funnel filters for fit automatically so every call starts with someone who is already pre-qualified, pre-educated, and genuinely interested.
Run it with ads, organically, or both
Your assessment funnel works as a paid traffic destination, an organic lead magnet, and a qualifier for leads generated through the Lead Gen Strategist platform.
A proven asset you own forever
Unlike ad spend or social content, your assessment funnel is a business asset that compounds over time. It works whether you're active or not.
Built entirely for you by Minnie
This is done for you, not done with you. Minnie handles the strategy, the build, and the setup so you walk away with a working funnel, not a to-do list.
How it works

From strategy call to
converting funnel. Three steps.

1

Book your free strategy call

On the call, Minnie learns about your business, your offer, and your ideal client. You'll leave with complete clarity on how an assessment funnel can work for your specific situation. No pitch, no pressure, just strategy.

2

Minnie builds your custom assessment funnel

Done entirely for you. Minnie designs and builds a custom lead generation quiz funnel tailored to your offer, your audience, and your goals. You review, approve, and own it completely.

3

Launch and let it qualify leads for you

Run it with ads, share it organically, or plug it into the Lead Gen Strategist platform. Your funnel works around the clock, qualifying prospects and filling your calendar with people who are already pre-sold.

What you walk away with

One asset. Multiple lead generation channels.

Your Assessment Funnel is a done-for-you, custom-built lead generation quiz designed specifically for your offer and audience. Here's what makes it one of the most powerful tools a service-based business can own.

Custom-Built for Your Business

This is not a template or a plug-and-play tool. Minnie builds your assessment funnel from scratch based on your specific offer, your ideal client, and the outcomes you deliver. Every question, every result, every follow-up — tailored to you.

Qualifies Leads Before You Speak

Your funnel filters for fit automatically. By the time someone lands on your calendar, they've already identified their own problem, received value from you, and pre-sold themselves on the conversation. No more discovery calls with the wrong people.

Works With Paid Ads

Run traffic directly to your assessment funnel instead of a generic landing page. Quiz funnels consistently outperform standard lead capture pages because they deliver value before they ask for anything. Lower cost per lead. Higher quality prospect.

Works Organically Too

Share your assessment funnel in your Instagram bio, your email signature, your stories, your posts. It becomes your go-to lead magnet across every channel. One asset. Infinite uses. No paid traffic required to get started.

Plugs Into Lead Gen Strategist

As a bonus, you'll get access to the Lead Gen Strategist platform. Use it to identify high-intent prospects, then send them to your assessment funnel to qualify before the call. The combination is a complete inbound and outbound lead generation system.

An Asset You Own Forever

Unlike a course you buy once or a tactic that stops working, your assessment funnel is a business asset that compounds. It works while you sleep, while you're delivering for current clients, and while you're scaling. You own it. Always.

Is this for you?

Built for one person.
Maybe that's you.

This call and this service were designed for a specific kind of founder. Take 30 seconds to see if that's you.

This was built for you if…
✓ You're a woman-owned coaching, consulting, or service business with a proven offer that sells inconsistently
✓ You're spending too much time on discovery calls with people who aren't a fit and aren't ready to buy
✓ You want a lead generation asset you own, not another subscription or monthly fee that stops working when you stop paying
✓ You're ready to invest in a done-for-you solution rather than another course, template, or framework to figure out yourself
✓ You want something that works with ads, organic content, and the Lead Gen Strategist platform simultaneously
✓ You value your time, your reputation, and your client experience enough to build a proper system around them
This probably isn't for you if…
✗ You haven't validated your offer yet or don't have at least one paying client to prove the concept
✗ You're looking for a quick fix that generates hundreds of unqualified leads rather than a smaller number of genuinely ready buyers
✗ You want a fully hands-off system that requires zero involvement from you in the sales conversation
✗ You're not willing to show up for the calls your funnel books, or to follow up with leads who come through it
✗ You're looking for a free resource or a DIY approach rather than a done-for-you build
Your next step

Ready to stop guessing
and start converting?

One free call. A custom-built assessment funnel designed specifically for your business. Warm, pre-qualified leads who already know what you do and are ready to talk. Book your Assessment Funnel Strategy Call and see exactly how this works for your offer.

Book My Free Strategy Call → Free call · No commitment · No pitch
Assessment Funnel Walkthrough

See it in action.

Watch how the Assessment Funnel qualifies leads, filters for fit, and delivers warm, pre-sold prospects straight to your calendar. This is the asset Minnie builds for you, custom, done-for-you, and ready to run.

Want one of these built for your business? Book My Free Strategy Call → Free call · No pitch · No obligation
Client Results

Real women. Real funnels.
Real results.

Well-qualified leads in days

"In less than a month, she helped me develop a client assessment that allows me to provide meaningful value to prospects before they even start doing business with me. Within just a few days of putting it in place, I was already generating well-qualified leads. The tool she developed is truly impressive and has made a real impact on my business."

MA
Maria Azzurra Missinato, PhD
Coach · Consultant
Laser-focused results

"She doesn't waste time or money on the typical spray-and-pray campaigns you see everywhere. Instead, she's laser-focused on connecting you with the right people — your people. Her strategies are precise, effective, and they work. I've seen it firsthand. If you want real results, Minnie is the one you call."

RR
Rebekah Radice
Marketing Strategist
Authentic client attraction

"She truly understands the power of genuine connection, and her approach to lead generation reflects that. It's not just smart marketing — it actually feels good and makes sense. Her focus on relationships over pushy tactics really stood out, and I can see how her framework could make a real difference for the right business."

SB
Sandra Burnett
Business Owner
Conversion rates above industry standard

"Her ability to create engaging, high-converting systems that seamlessly guide potential clients through the sales process is remarkable. Her strategic approach consistently yields impressive results, with conversion rates far exceeding industry standards. What sets her apart is not just her technical skills, but her genuine enthusiasm for helping businesses grow."

SA
Susan Anderson
Account Executive · $110K Closed in 4 Months
Got an introvert posting video content

"She really knows her stuff when it comes to marketing, content, and strategy. She even got me, an introverted bookkeeper, to record and post a video of myself — that's saying something. If you're looking for someone who brings both marketing expertise and a wonderful personality to the table, I can wholeheartedly recommend her."

AC
Annette Raney Clarabut
Virtual Bookkeeper · Women-Led Businesses
Less tech, more strategic work

"Minnie is an expert at automation tactics for businesses and starting entrepreneurs that need help doing less tech and more strategic work."

AS
Ann Sommer
Entrepreneur

Meet the founder

Dr. Minnie Gupta, PhD, MBA is the Founder and CEO of Winningly Media, a boutique marketing and lead generation agency that helps experts, coaches, and small businesses turn attention into consistent revenue.

She has created her flagship lead generation system, The Lead Generation Strategist, which identifies 10–15 ideal clients per day with personalized outreach so her clients don’t have to rely on random cold DMs or “post and pray” marketing. Her system combines smart strategy, data, and messaging to create lead engines that actually convert.

With a background spanning academia, biotech, pharma, and healthcare, Minnie brings analytical rigor and a scientific mindset into every campaign.

Today, she partners especially with women-owned and values-driven businesses to design ethical, relationship-first lead gen and conversion systems that are simple to run, easy to track, and built for long-term growth.

Common Questions

Everything you're wondering
before you book the call.

No question is too basic. If you're wondering it, someone else is too. Here are the ones we hear most.

An Assessment Funnel is a custom-built lead generation quiz that does three things at once. It attracts your ideal client by speaking directly to a problem they're actively trying to solve. It qualifies them for fit by asking the right questions before they ever reach your calendar. And it delivers immediate value by giving them a personalised result or insight based on their answers. The person who books a call after completing your assessment already understands what you do, believes you can help them, and has self-identified as a match. That's a fundamentally different conversation than a cold discovery call.
Yes, genuinely free. No credit card, no hidden commitment, no surprise pitch at the end. The call is a real strategy session where Minnie learns about your business and walks you through exactly how an assessment funnel would work for your specific offer and audience. If it makes sense to work together after the call, she'll share how. If it doesn't, you'll still leave with clarity and a clear picture of what your next step should be.
Minnie will ask you about your offer, your ideal client, how you currently generate leads, and where the gaps are. From there, she maps out what your assessment funnel would look like, what questions it would ask, what results it would deliver, and how it would move someone from curious to qualified before they land on your calendar. It's specific, strategic, and built around your business, not a generic presentation.
A traditional lead magnet gives everyone the same thing regardless of who they are or whether they're a fit. An assessment funnel is interactive. It responds to the individual, delivers a personalised result, and filters for fit in real time. People who complete it feel seen and understood before you've ever spoken to them. That's why assessment funnels consistently outperform PDFs, checklists, and generic opt-ins for both volume and quality of leads.
Neither. Your assessment funnel works organically from day one. Share it in your Instagram bio, your email signature, your stories, and your content. It becomes your go-to lead qualification tool without spending a dollar on ads. When you're ready to scale with paid traffic, it's already built and proven, so you're sending ad spend to something you know converts rather than testing from scratch.
The Lead Gen Strategist platform helps you identify ideal clients who are already active and showing buying signals, then gives you the outreach frameworks to start genuine, relationship-first conversations with them. When you combine it with your assessment funnel, you have a complete system. The platform finds and initiates outreach. The funnel qualifies and pre-sells. Together, the people who reach your calendar are warm, pre-qualified, and ready to talk.
The build timeline is discussed on your strategy call once Minnie understands the scope of your funnel and what it needs to do. Most assessment funnels are completed within two to three weeks of the strategy call. You'll review the funnel before it goes live and have the opportunity to request refinements before launch.
Your job is to show up for the conversations it creates. The funnel handles the attraction, education, and qualification automatically. You focus on the calls, the proposals, and the closes, which is the part of your business that actually generates revenue. Most clients find that once the funnel is live, the quality of their sales conversations improves immediately because everyone who books is already pre-sold on the value of what you do.
The Assessment Funnel works best for any service-based business where the sale requires a conversation. That includes coaches, consultants, agency owners, fractional executives, strategists, and done-for-you service providers. If you have an offer that requires a discovery call or proposal process, an assessment funnel is one of the most powerful things you can build to improve the quality of those conversations and the rate at which they convert.
You need at least one proven offer and at least one paying client. The assessment funnel is most powerful when you already know what outcome you deliver and for whom. If you're still validating your offer, the strategy call will help you identify whether now is the right time, or whether there are a few things to clarify first. Either way, you'll leave with a clear next step.
That depends on how much traffic you drive to it and how consistently you share it. Most clients start seeing qualified leads within the first two weeks of launch when they're actively sharing it organically. The funnel itself is built to convert from day one. The variable is always traffic volume. On the strategy call, Minnie will walk you through a realistic traffic plan based on your current audience size and activity level.
That's a fair concern and a real pattern in this industry. Minnie built her entire business on relationship-first principles specifically because she finds high-pressure tactics as uncomfortable as you do. The call is structured to give you genuine value whether or not you decide to move forward. If the assessment funnel isn't the right fit for where you are, she'll tell you honestly. No artificial urgency, no manipulation, no follow-up pressure.
Your move

A custom lead generation asset.
Built for you.
Starting with one free call.

The founders with full calendars and consistent revenue aren't working harder than you. They have a system that qualifies leads before the conversation even starts. Book your free Assessment Funnel Strategy Call and let Minnie show you exactly how this works for your specific business, offer, and audience.

Book My Free Strategy Call → No spam. No scripts. No bro marketing. We don't do that here.

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